Socializing your blogpost the KISS way (#1) | CutieCoding

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Forget about real life, sometimes it seems harder to keep up an online social life!

Since you can't expect people to click on the 20th page of their Google search results to find your blog, it becomes essential to have that metaphorical club stamp on your hands of social networking sites.

There are sooooo many social media websites out there and each have carved their own audience niches which sometimes makes it harder than ever for you to decide which ones to pick. Which is why you should pick ALL of them! Or at least as many as you can manage.

If you're just starting off with your site, it's a good idea to get into all the popular ones in the category that you're writing for. Once you have significant enough performance data from each social media site, you can then weed out the ones that simply don't work for you or don't reach your target market.

What we are NOT going to do in this article: We are not going to talk about the pros and cons of the social media sites being discussed. We are not going to talk about how to let other people share your posts using social plugins. We are not going to talk about third-party apps that you need to make an account for to socialize your blog (I say third-party but what I mean is that they serve no other purpose other than watch your social media account for you - well, you know what I mean). And, we are especially not gonna talk about how to create your social media accounts.

Come on, child!

Here, we are going to discuss how to auto-post on some of the 'must-have' or the 'easiest' social media sites - the KISS way. Which means, you're going to set it up once and automate the heck out of it.

So, it'll be as easy as - Write. Publish. And, the world receives your wisdom...more or less.

Now - serious face.

This topic will be covered over several parts. I'm gonna be following a mind-map that roughly looks like this:


We are going to start by learning how to set up your Feedburner account to maximize your public coverage (yeah, I heard it too).

NOTE: Though the following instructions do apply in general, some instructions are focused on the Blogger platform...because we are partial to it.

Connect your Blog to Feedburner

The TL;DR Version

There are two ways you can get connected.

Directly on Feedburner
  1. Go to feedburner.google.com
  2. In the dialogue box, enter your blog address and click 'Next'.
  3. Pick either 'RSS' or 'Atom' in the next window to use as your source feed URL. It's Atom by default for Blogger.
  4. Yay! You now have a Feedburner account. Keep reading to see what settings you should consider.
From Blogger
  1. Log in to Blogger.com.
  2. Click on the blog you want to edit. 
  3. Go to ‘Layout’ > Add a Gadget and the 'Follow by Email' widget.
  4. In the gadget settings, it automatically creates a feed in Feedburner for the email address that the Blog is owned by. So, your feed address is already fed there. (ah thank you!)
  5. If the feed address is some some gibberish letters and you want it to be something else, you can edit the feed address, see below.

Setting up your Feedburner account: Now that you have your Feedburner account, there are a couple of things that you can do in the account that I definitely recommend you do.  

Edit your Feed address
  1. Log in to Feedburner.google.com
  2. Click into the feed for your blog. 
  3. At the top, click on the 'Edit Feed Details...' link, and change the 'Feed Address' to whatever you want. 
Making your Feed look Pretty
  1. In your Feedburner feed, click on the 'Optimize' tab.
  2. Start by clicking on 'BrowserFriendly' on the left panel and activating that service. When you activate this, your feed URL shows up as an HTML formatted version when opened in a browser rather than a bunch of code mashed together on the page. 
  3. Next, activate the 'SmartFeed' option to make sure you don't have to go through the drama of understanding RSS versus Atom versus all of the other versions of feed-ing that's out there.
  4. You're welcome!
You could take a look at the other options there. In addition, I'd recommend trying out 'Summary Burner' if that's something that works for your blog's mojo.  

Note: the FeedFlare option does not seem to work at all...so yeah, don't think it's something you're doing wrong.  

Getting your Feed ready to be out there
  1. Now jump into the 'Publicize' tab in your Feedburner account. 
  2. Click on 'BuzzBoost', read through the settings you want, and activate the service. The default settings are usually okay but I think it's a good idea to have all the checkboxes checked under the 'Feed Content to Display' section.  
  3. Next up is 'PingShot'. You need to have this set so that your tweet goes out instantly after you post on your blog. One click and you activate it. 
  4. Click on 'NoIndex', check both the options there, and hit 'Save'. Why do you need to do this? Well, search engines such as Google don't like it when you have your content duplicated everywhere. Essentially, showing up in the search results is strongly associated with original content and by having an RSS feed out there, it's like the same content is getting repeated and appears spammy. So, make sure that your feed is not indexed by search engines, making your blog's content canonical. 

Getting Social, baby! 
  1. Let's move to 'Socialize' in the Feedburner page. If you've already got your Twitter account created, you can activate this. If not, come back to this section when you're ready to be famous. :-)  #jk
  2. This is an easy-enough set up. You simply add your Twitter account and it'll ask you to log in and allow to tweet directly into your Twitter account. 
  3. Once it shows up in your Feedburner settings page, scroll down to go through the Formatting Options. 
  4. I suggest having the Post Content set to 'Title Only', check 'Include link', check 'Leave room for retweets'. 
  5. Then, change Hash tags to 'Create hash tags from item categories' which will convert the labels from your post into hash tags (perfect!), and check 'Use inline hash tags'. You should be able to see a preview of your posts when you scroll down. Or, look at our fancy tweets.  :-P
  6. Not done yet. 
  7. Jump into the 'Email Subscriptions' which reloads your Feedburner page and shows you 4 additional links on the left panel. 
  8. Starting with the 'Subscription Management' page where you can generate the HTML code which you can embed in your blog for people to subscribe to your blog with their email address. Oh, and hit Save.
  9. Next, in the 'Communication Preferences' page, come up with a fun confirmation email that people will receive when they subscibe. Also, please subscribe to us. We've got a cute confirmation email too! [grin] Aaaand, save! Oh, and don't forget to add in your legit email address. It helps. 
  10. Moving on to 'Email Branding'. Change the options to make sure your subscribers get excited to click into emails about your latest post. 
  11. Change the 'Email Subject/Title' to  “${latestItemTitle}" (with the double quotes). I do recommend adding in the name of your blog somewhere in there too. If you have a logo that you worked on, don't forget to add it in here. Make sure the URL ends with .jpg, .gif, or .png for it to work correctly. Play around with the other formatting options and colors ...and don't forget to 'Save'.
  12. Delivery Options. Pick a timezone, pick a time, activate! 
  13. YOU'RE DONE! ...with Feedburner 
 
NEXT PART COMING UP SOON ON CUTIECODING
 

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